Marketing Ideas for Manufacturing Businesses in 2018

Manufacturing is a competitive market and, unfortunately, even companies that produce high-quality products can find themselves struggling because they didn’t market themselves correctly by relying on traditional ways of interacting with customers. The digital age creates new opportunities for manufacturing companies to advertise and grow their business as well as keep up with the growing demands of their customers. It’s time to develop and implement new marketing strategies that will facilitate your business growth and attract new clients.

It all starts with your corporate website with full product catalog that allows your customers to search, browse, and research your products online. Online catalogs can be an excellent way to attract new clients, increase sales and stay ahead of the competition. It’s recommended to focus on creating an interactive online catalog instead of PDF product catalogs. What’s more, you need to ensure your website navigation offers a great customer experience to your prospective clients. It should be easy for customers to find what they are looking. Next, 51.12 percent of global web traffic originated from mobile devices in 2017; it’s important to make sure that your website is responsive. By ensuring that people can access your website from a variety of devices, including mobile and tablet devices, you can increase the number of potential customers and improve your conversion rate.

Trust is the foundation to any business relationship, particularly for manufacturing companies. According to a Concerto Marketing Group and Research Now survey, when customers trust a brand, 83 percent will recommend a trusted company to others. To develop business-to-business (B2B) relationships, it’s advised to include awards, certifications, partnerships, industry recognition, positive customer testimonials on your website. Furthermore, case studies are one of the most powerful ways for building trust and confidence among your customers. You should develop a number of case studies that show how your company has helped other buyers. Start the preparation for the case study by answering the following questions:

• How you solved a problem for a customer
• How your product or service resulted in significant cost savings
• How your product / service allowed them to improve their processes

B2B buyers spend more than 70% of their time doing research online before ever contacting a company. Most manufacturers just sell products and services without providing relevant and valuable information to customers and prospects. Content marketing offers your manufacturing business the opportunity to outpace the competition by sharing your industry knowledge and experience through blog posts or articles.

Finally, search engine marketing combined with PPC advertising will help you get in front of the customer when they’re searching for a product or service and reach more potential business clients online.